Buying Whitefish

The five Great Lakes hold a combined total of about 5500 million cubic miles of fresh water.

Legends of the Lakes™

Legends of the Lakes

Retail Locations

Wholesale Locations

Legends of the Lakes™ brand represents a cooperative of some of the finest fisheries and processors in Michigan. Each member of the cooperative upholds the most stringent standards for fish size and quality.

Only pin boned fillets, hand selected for premium quality and freshness, can be packaged as Legends of the Lakes™.

Look for the Legends of the Lakes™ brand at quality-focused retail stores, and check this website often as Legends of the Lakes™ continues to add retail locations and purchase opportunities.

Quality Pledge

Great Lakes whitefish sold with the Legends of the Lakes™ label is required to meet the highest of standards. Members of the cooperative agree to abide by a whole philosophy of environmental and sustainable practices.

All cooperative members’ facilities are HACCP certified and system enforced food safety controls.

Only hand selected pin boned fillets are selected, with optimum quality and freshness.
A rigid 5-stage quality control and timeline program is implemented from lifting of the nets to frozen in the freezer to secure premium whitefish fillets.
All fish is packed and shipped using the safest method with traceability, and each package is marked with the processor’s identification.

For Retailers

Legends of the Lakes whitefish is pure customer appeal. High quality standards and the ready-to-go convenience of frozen fillets are sure to please. Eye-catching packaging is designed for flexibility and easy product placement: It practically sells itself.

Product showcases well in flat or upright freezer
Special no-leak package keeps product frozen during shopping
Prepriced to save labor, time and management
Bar coded for efficient point of register and inventory control
Master pack contains 10 ready-to-stock frozen fillet packages—simply open the box, place in the freezer and sell